Please be advised we have received an updated version of the EE code of practice.
Please ensure you circulate to relevant parties within your business.
We would like to draw your attention to the below points in particular:
8.5. EE does not permit Facebook advertising without prior permission.
10.1. Any Content Service with a charge of a minimum of £5 per week, £20 a month or more than £10 in a single transaction, must be submitted to EE for review and prior-approval, before being marketed and provided to EE End Users.
13.3. In the event an End User contacts an L1 or L2 to complain about a subscription Content Service and evidence exists that the End User has not interacted with the Content in 120 days post subscription, then a refund must be provided in full without question. This applies to Content Services where an interaction is required.
13.4. Subscription Retry policy for Direct Billing
13.4.1. No retries on Post-pay End-Users
13.4.2. Pre-pay users may be retried 3 times on day 1, twice on day 2 then once per day until the end of the billing cycle.
13.6. For SMS Subscription Content Services, the same short code for initiating the service (MO) should be the same as billing the service (MT). This requirement is valid for all new Content Service from August 2017.
17.1. Irrespective of the number of requests made by the End User, a maximum of £30 (including VAT) may be charged to an End User in any single day. An alternative charging mechanism may not be used once the £30 limit has been reached. For example, you are not permitted to start billing via MT SMS when the End User has spent £30 on Direct Billing. Where this limit has been exceeded and EE is exposed to bad debt, the total sum of the bad debt will be retained from any revenue share payments for PRS. The monthly spending limit per End User is 300 Euros per month.
17.2. Independently under PSD2, the spending limits will be 50 Euros per day and 300 Euros a month.
18.1.1. Recycled numbers - End User Telephone Numbers (MSISDN) of End Users relinquishing them (for example if they cancel their contract with EE) may be recycled after a period of 3 months. Therefore, if a subscriber has not been active for a period of 3 months that subscriber must be removed from databases which are used to send messages or billing requests
Please do not hesitate to contact us if you have any questions
Fonix Compliance Team
Jul 21, 15:03 BST