Please be advised we have received the below notification from EE regarding a change to their code of practice.
The changes will come into affect as of the 15th January 2019.
"We have made the following changes:
Removed Alerts from the Definitions Amended the Definition of Subscriptions Added Sec 26 Appendix A Compliance checklist Added Sec 27 Appendix B – EE Audit standards
Added 19.3.1 EE mandates that all Content Subscription Services discovered online, including Co-Registration sites, or via email must use Payforit. This rule is effective from 15th January 2019. Exemptions may be given if the primary marketing channel is TV/Radio/Magazine and Online activity is a secondary channel
Amended 12.10 When a Subscription Content Service is discovered online, including Co-Registration sites, or via email, the Payforit Scheme Rules apply. This requirement 12.10 does not apply if the End User has previously created a username and password specifically for the Content Service in question.
Amended 12.6 For SMS Subscription Content Services, there must be an MO and the short code for initiating the service (MO) should be the same as that used for billing the service (MT). This requirement is valid for all new Content Service from August 2017."
Please do not hesitate to contact us if you have any questions, or would like a copy of the updated code of practice.